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How do I make my website fit for Google- part2


Author melinda Page Views 159 3 min read

How do I make my website fit for Google- part2

In the previous article, we have talked about the efficiency of various measurements for SEO. In this article, we analyze several ways to make a website fit for Google.


SEO: How do I make my website fit for Google?


Video: How do I design the interaction of content marketing and SEO?

You should pay particular attention to SEO


Does every single website have a relevant title? 

These titles are deposited in the so-called meta-tags. The meta tags belong to the source code of the page. The title is significant for SEO because the contained words attract Google for the ranking. Also, the title of a website is displayed in the first line of a search result.


Is your website descriptive in the meta tags? 

If the meta tags contain a page description, it will also be displayed in the search results. A meaningful description helps the user in the selection of results.


Are images used on your site using "alt attributes"? 

Since search engines can not read images, a description of this image can be entered in the HTML code (ALT = "image description"). This is the only way to find photos in Google Image Search.


Is the navigation of your website user-friendly and structured? 

Navigation is also important for SEO because it reveals to the search engines what is important on a website. The navigation structure should, therefore, be hierarchical, transparent and, of course, user-friendly.

How do I make my website fit for Google?

Does your site use "talking URLs"? 

The Uniform Resource Locator - short URL - is an address on the Web. Containing pure ID numbers or cryptic parameters can irritate users and prevent them from clicking. It is better to integrate relevant keywords. On the one hand, visitors are able to define such addresses more efficiently and then click and link to them. On the other hand, the search engine can rate the linked page better. Last but not least, this URL also appears in the Google search result below the document title.


Practical examples

The website title

A <title> tag must be placed inside the <head> tag of your website's HTML code. Under no circumstances should generic terms such as "homepage", "home page", "product page" et cetera be used. Each page should have a unique title. To name the homepage, the company name and a brief explanation are appropriate. For example <title> OPTICAL ABC GmbH - Specialist for plumbing and electrical installations </ title>. On product pages, the respective product name belongs in the title, with services a short description of the same.


Talking URLs

When a speaking web address is used as a link, the user learns what to expect on the landing page. Another advantage: If he starts a search on Google, the search engine can better present him the relevant pages. Two example URLs illustrate this:

Example 1 

For example, if a user on Google is looking for an offer for a small-scale lift for their sanitation facility in the basement, a search engine in the second example can easily judge that this page is likely to provide what they are looking for.