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SEO: How do I make my website fit for Google? –part 1

SEO

Author melinda Page Views 90 4 min read

SEO: How do I make my website fit for Google? –part 1

With around 90 percent market share, Google plays a key role in online searches in Germany. Those who do not make it to the first results page usually get lost in the flood of information. That's why search engine optimization (SEO) is so important.

 

Preparation and analysis

Step 1: Before you start Search Engine Optimization (SEO), you need to analyze your website carefully. Get a comprehensive view of your website from an SEO perspective with the free Google Webmaster Tool. Log in to the www.google.com/webmasters/tools/ page, add your website, and confirm that the page belongs to you. The webmaster tool gives you an overview of search queries, linking your page, the keywords found there, broken links and many other factors.

Step 2: Next, determine where your site visitors come from, which pages they visited previously. Again, there are good free solutions, such as Google Analytics. To analyze the visitor actions for SEO, you must open a Google Analytics account and then copy the analysis code provided by Google into the HTML source code of your respective website.

Result: If fewer than 50% of visitors come through search engines, there is an urgent need for action about SEO. In that case, you should optimize your website for Google. This actual result should be contrasted with a list of those terms that are relevant to your business and products. So the need for SEO quickly becomes clear.

If the desired terms barely get users to your page, there may be 2 reasons:

• Either your website is so unimportant for these search words for Google that you first appear on one of the back pages in the hit list. Then your competitors may be taking these users out because they appear in the Google hit list (that is, they are better "ranked").

• Or the users are looking for your products, but call them differently.

Tip: The Google Insights for Search tool lets you compare the user relevance of search terms.

If Google does not find your website or generally very bad, this may be for technical reasons. In practice, it repeatedly happens that websites are not listed because they are based on a content management system, and the system has not been appropriately configured.

Effective measures for SEO

• Take care of the search engine friendly programming the first time you set up your site. That is the basis for good findability. Therefore, you should put the programming of your website in professional hands.

• To further improve the traceability for specific terms, the written content of your web pages is the most important set screw. Read the texts through the glasses of your target group - these users must offer a thematic added value. It is not enough to impress colleagues or competitors.

• Make sure your website speaks the language of the customers. Therefore, comb your website for technical terms or corporate phrases nobody is looking for and replace them with user-relevant terms.

• From SEO, make sure that your keywords appear in the normal running texts and are not subsequently added as an enumeration. If the competition for the first Google placements for certain keywords is too big, you should switch to word combinations.

• Adding interesting and up-to-date content will also provide you with better linking (meaning that other pages will point to your website), which in turn will positively impact your Google ranking. You should also try to link/link thematic portals to your offer. Sometimes there are opportunities to present themselves. Also, the handle to the telephone receiver helps in many cases. Just ask other website owners if mutual linking is an option.

Fit your website for Google

• Not only users need to love your lyrics, even the search engines. Create unique content (unique content) and avoid the manufacturer's product descriptions wherever possible. Because these appear on the web in large quantities and represent for Google & Co. "double content", which makes them much less relevant from the perspective of a search engine.

• Structure your content with headlines and, if possible, optimize a page for just one term. Ideally, every major product gets its own website.